Clarity 4D – A background

Clarity4D – a background

Pathways are Accredited Providers for Clarity4D personality profiles. We are able to offer this highly effective, personal development tool to help you and your team create positive results in your personal and professional relationships. There is a combination of personality profiling and development programmes for individuals, teams and organisations.

Clarity4D is an affordable, accessible, simple yet effective learning and development solution that is globally recognised. It incorporates a behavioural model and psychometric tool based on the work of Carl Jung, using colour to identify personality types.

There are many psychometric models on the market that offer in-depth psychological profiles. They can be complicated for many people to apply to their behaviour and communication style. We have worked with various psychometric models and we find Clarity4D the most universally accessible.

Clarity4D profiles are unique to the person and designed to be:

  • Simple – there are many psychometric models on the market that offer in depth psychological profiles, and which can be too deep and complicated for many people to apply to their behaviour and communication style. Clarity4D was designed to be understood easily by individuals and teams
  • Affordable – the aim is that all levels of staff should be profiled so that the messages can be cascaded throughout the whole organisation, rather than a select few teams
  • Global – the system is online and designed to be easily accessible for delegates to complete the 20 questions and creates a language of colour
  • Effective – the delegates are asked to complete the questionnaire with an “instinctive” hat rather than a “work” hat. This allows them to understand how they need to adapt their communication style to meet the needs of other individuals and work situations. The profiles are also designed to be a self-coaching tool, to be used in appraisals and on-going learning and development

Clarity4D is an online system used over the web, designed to be easily accessible from anywhere in the world and to act as a complete system for corporations to run their learning and development programmes and for coaches to run their businesses. It is priced at attractively across the global business market as we think organisations should be able to profile all staff, rather than a select but limited number. Clarity4D is also intended to be affordable and accessible to young people, individuals and charities.


From the Ancient Greeks to Jung

Each individual is different. Understanding self, others and interactions can be the single most important aspect of personal development. The Clarity4D approach is linked to Hippocrates and the Ancient Greeks who identified the 4 elements and energies – water, fire, air and earth. This, combined with the work of Carl Jung the Swiss psychologist, who recognised that individuals have a “preference” for the way they behave, has inspired us to create the Clarity4D profiling system. It is a powerful and enlightening personal learning experience and because it is simple and about Colour, people recognise, remember and apply the principles in their interactions with others.


Why Clarity4D Personality Profiles?

The name “Clarity4D” came from the concept that there are 4 dimensions to the individual. While it may appear simplistic, the strength of this simplicity is the ease with which the results can be understood by the widest range of people.

1st Dimension: The recognition and understanding of self
2nd Dimension: The perception of self by others
3rd Dimension: The hidden potential
4th Dimension: The time it takes to develop our potential

The dimensions all work together and you can be examining and making changes to all four dimensions concurrently. They are not a sequential process, but points for constant review and development.


Clarity4D and Colour

We all have a mix of the 4 energies in us, and by adding colour to the four personality types, it helps us to identify and remember the order of our preferences.

RED - fire

Red energy is demonstrated by people who are highly energetic and action-orientated. They are positive, straight-talking and assertive. They are goal-focussed and enjoy the challenge of achieving quick results. They are logical, practical thinkers who have an objective approach which can sometimes overlook the needs of other people.

YELLOW - air

Yellow energy is displayed by people who are outward going, sociable and fun-loving. They enjoy the company of other like-minded people and are happy to stand out in a crowd, often enjoying being the centre of attention. They are persuasive, charming and can sometimes overwhelm people with their enthusiastic energy.

GREEN - earth

Green energy is observed in people who are warm and friendly in an under-stated way. They value close relationships and will be loyal and supportive of their family and friends. They like to create a harmonious atmosphere and prefer consensus to confrontation, which can sometimes make them appear indecisive and laid-back.

BLUE - water

Blue energy is shown by people who are introspective and reserved. They like to observe others and think before taking action. They are happy in their own company, and can give an independent, detached analysis, which can sometimes give the impression of aloofness.

Understanding the colours and how they are evidenced in yours and other’s behaviours allows you to modify your interaction to the people you are talking with, and allow you to ask for information in the way you prefer to process information. This insight helps ensure the most effective involvement with your communication efforts.



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